Some Strategies for Finding Corporate Giving

I’ve found corporate giving not as easy to find as other forms of giving.  Corporations exist to make money, not give money away and they are not required by law to disclose their giving, unless they give through a company foundation.

There are two types of corporate giving:

1) Sponsorships or other giving to organizations who would like to be associated with your non-profit, such as a children’s clothing company giving to a children’s hospital. This is an example where a gift to your organization can help the corporation’s image and ultimately its profits.

2) Giving that reflects the interests of the owners or majority stock holdings (such as an alum who is a CEO having the company give to his Alma mater).

Here are some strategies I use when hunting for corporate giving information.

When looking for corporations with an interest in a particular segment of the nonprofit world, I’ll often use Foundation Directory Online . I use this at my local library, which is a cooperating collection. If you are a smaller nonprofit without funds for research resources,  the Foundation Center’s Cooperating Collection are free funding information centers in libraries, community foundations, and other nonprofit resource centers that provide a  of Foundation Center publications useful to grant seekers.

I’ll also look at organizations whose endeavors are similar, to see if there are any companies, particularly local companies, that may have a general interest in my nonprofit.

If I am looking for information on a particular company, in addition to the sources listed above, I often use Donoryes. DonorYes.com is a Google Custom Search Engine (CSE) designed to take a little of the legwork out of donor research.  The search limits results to .org and .edu URLs, where the majority of online charitable giving content is located.

I almost always search a company’s name using Newsbank America Newspapers through the library, and (or you can use the commercial version at www.newslibrary.com using search teams such as “company name” and the word “donor” or “sponsor” or “philanthropy” Sometimes you can get enough out of the Keyword in Context to not have to buy the article.

I’m a subscriber to  Nozasearch, which provides personal and company giving for a fee, as well as Donorsearch, which has a terrific gift database as part of my subscription. I’ll also check a company’s website, particularly its corporate responsibility and its news sections.

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