What is Donor Research?

Understanding your donors and friends is essential to fundraising effectiveness. Northwest Research provides nonprofits with the tools for a successful ask. Donor Research can be useful at any time during the solicitation process.

Also known as prospect research, Donor Research makes use of the same tools and resources employed by journalists and competitive intelligence professionals — with a key difference: Northwest Research’s relationship to a donor is never adversarial, always respectful.

We collect and analyze only the publicly available information that advances the cause of fundraising, honoring the mutual relationship the nonprofit seeks with the donor.

Nonprofits that benefit from our services include:

  • Universities
  • Healthcare Organizations
  • Social Service Agencies
  • Arts Organizations
  • Environmental Groups


Northwest Research

  • Major Gift Profiles
  • Wealth Screenings lists as small as 50
  • New Donor Acquisition
  • Donor Research Training
  • Peer and Wealth Screening Support
  • Prospect Management Support
  • Data Mining Support

Northwest Research creates major donor profiles on individuals, families, corporations, and foundations. Our profiles include not only biographic and financial information but also affiliations and prior giving.

Contact us for a free consultation